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X-WR-CALDESC:\n<b>We Want Fish Sticks: The Bizarre and Infamous Rebranding 
 of the New York Islanders</b>\n\nJoin us for a book signing with author Ni
 cholas Hirshon from 3:00-5:00 pm on Saturday\, December 15\, 2018. \n\nThi
 s is a free event - museum admission not required! Books will be available
  for purchase.\n\nAbout\n\nThe NHL’s New York Islanders were struggling. A
 fter winning four straight Stanley Cups in the early 1980s\, the Islanders
  had suffered an embarrassing sweep by their geographic rivals\, the New Y
 ork Rangers\, in the first round of the 1994 playoffs. Hoping for a new st
 art\, the Islanders swapped out their distinctive logo\, which featured th
 e letters NY and a map of Long Island\, for a cartoon fisherman wearing a 
 rain slicker and gripping a hockey stick. The new logo immediately drew co
 mparisons to the mascot for Gorton’s frozen seafood\, and opposing fans ta
 unted the team with chants of “We want fish sticks!” During a rebranding p
 rocess that lasted three torturous seasons\, the Islanders unveiled a new 
 mascot\, new uniforms\, new players\, a new coach\, and a new owner that w
 ere supposed to signal a return to championship glory. Instead\, the team 
 and its fans endured a twenty-eight-month span more humiliating than what 
 most franchises witness over twenty-eight years. The Islanders thought the
 y had traded for a star player to inaugurate the fisherman era\, but he in
 itially refused to report and sulked until the general manager banished hi
 m. Fans beat up the new mascot in the stands. The new coach shoved and spi
 t at players. The Islanders were sold to a supposed billionaire who promis
 ed to buy elite players\; he turned out to be a con artist and was sent to
  prison. In We Want Fish Sticks\, author Nicholas Hirshon examines this er
 a through period sources and interviews with the people who lived it.
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DESCRIPTION:\n<b>We Want Fish Sticks: The Bizarre and Infamous Rebranding o
 f the New York Islanders</b>\n\nJoin us for a book signing with author Nic
 holas Hirshon from 3:00-5:00 pm on Saturday\, December 15\, 2018. \n\nThis
  is a free event - museum admission not required! Books will be available 
 for purchase.\n\nAbout\n\nThe NHL’s New York Islanders were struggling. Af
 ter winning four straight Stanley Cups in the early 1980s\, the Islanders 
 had suffered an embarrassing sweep by their geographic rivals\, the New Yo
 rk Rangers\, in the first round of the 1994 playoffs. Hoping for a new sta
 rt\, the Islanders swapped out their distinctive logo\, which featured the
  letters NY and a map of Long Island\, for a cartoon fisherman wearing a r
 ain slicker and gripping a hockey stick. The new logo immediately drew com
 parisons to the mascot for Gorton’s frozen seafood\, and opposing fans tau
 nted the team with chants of “We want fish sticks!” During a rebranding pr
 ocess that lasted three torturous seasons\, the Islanders unveiled a new m
 ascot\, new uniforms\, new players\, a new coach\, and a new owner that we
 re supposed to signal a return to championship glory. Instead\, the team a
 nd its fans endured a twenty-eight-month span more humiliating than what m
 ost franchises witness over twenty-eight years. The Islanders thought they
  had traded for a star player to inaugurate the fisherman era\, but he ini
 tially refused to report and sulked until the general manager banished him
 . Fans beat up the new mascot in the stands. The new coach shoved and spit
  at players. The Islanders were sold to a supposed billionaire who promise
 d to buy elite players\; he turned out to be a con artist and was sent to 
 prison. In We Want Fish Sticks\, author Nicholas Hirshon examines this era
  through period sources and interviews with the people who lived it.
DTSTART;TZID=America/New_York:20181215T150000
DTEND;TZID=America/New_York:20181215T170000
LOCATION:
SUMMARY:We Want Fish Sticks - Book Signing with Author Nicholas Hirshon
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